原滋原味私房洒肆 品牌升级

ART DIRECTOR: Stan Ro

DESIGNER: WenFeng、Tong YuXuan

CALLIGRAPHY: Rao LingHua

COPYWRITER:Vincent Lin

POSTER PHOTO: Chen Yi

BRAND PHOTO: Yang Di Studio

YEAR : 2020

CLIENT: 原滋原味私房酒肆

项目概述

“原滋原味私房洒肆”是一家来自漳州平和的闽南私房菜馆。2005年开业至今，地道的风味为赢得了载道的口碑。收到委托之后，我们开始思考如何将餐厅特有的人文、饮食传递给大众，使传统餐厅的表达融入当下的传播语境，同时也让顾客获得更高的用餐体验。

在设计的过程中，我们相当于扮演了一次导演的角色，揉合视觉元素与文化素材进行碰撞，为“原滋原味”制造一场饮食过程中的即兴剧场。

“Lu Restaurant" is a private restaurant in southern Fujian from the PingHe, Zhangzhou. Since its opening in 2005, the authentic flavor has won a good reputation for the restaurant. After receiving the commission, we began to think about how to convey the restaurant's

unique culture and food to the public, making the image and express traditional restaurants integrated into the current communication context, and at the same time, bring a higher dining experience to customers.

In the design process, we are equivalent to playing the role of a director, combining visual elements and cultural materials together, creating an adlib theater for the dining expierience in “Lu Restaurant" .